Wilderness Foundation Africa is pleased to announce it has partnered with EarthToday tech company and the Union of Nature Foundation, as they share common goals of protecting and sustaining landscapes to safeguard biodiversity and secure our planet for future generations.
EarthToday.com is a for-purpose digital platform which aims to accelerate the protection of 50% of the planet by 2050. Funded by a growing group of private investors, the company focuses on private sector engagement in nature protection and funnels 83% of all revenue raised through the platform to conservation organisations through the Union of Nature Foundation. Union of Nature is the world’s first business-model collaboration of conservation organisations working together to reach the 50 x 50 goal.
On EarthToday.com everyone can buy and collect uon (units of nature) for $1.20 per m² and receive a geo-coded digital proof of protection, registered in their name. Businesses use uon (m²) as a purpose-driven reward, engaging customers and employees.
On the new partnership, Dr Andrew Muir, Wilderness Foundation Africa CEO, said “we need to promote innovative and sustainable models for conservation funding and resource mobilisation in order to address the challenging and interlinked issues of climate change, biodiversity loss and inequality.”
Funding goes to the Tanglewood Conservation Area project.